Marketing Plans That Work, Targeting Growth and Profitability

Dimanche, 15 Mars 2009 10:40 |

Écrit par mmed2004 |

Marketing Plans That Work, Targeting Growth and Profitability

Malcolm H. B. McDonald, Warren J. Keegan, "Marketing Plans That Work, Targeting Growth and Profitability"
Publisher: Butterworth-Heinemann | 1997-07 | ISBN 0750698284 | PDF | 240 pages | 2 MB

-Practical, step-by-step guide to marketing planning.
-Integrates useful parts of the marketing audit.
-Dynamic writing team of US professional and respected European marketing authority.
-Linked to EXMAR, a marketing plan software application.
For marketing managers and business executives concerned with profitability and sustained growth of their organizations, Marketing Plans provides a practical and insightful step-by-step guide on how to prepare and use a marketing plan. The whole process of marketing planning from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets is fully explained. There is also a section which provides a `this is how you do it' guide to devising your own marketing plan, combining the very best of current practice with the necessary theoretical background.

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Marketing Plans That Work, Targeting Growth and Profitability