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Marketing Plans That Work, Targeting Growth and Profitability
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Marketing Plans That Work, Targeting Growth and Profitability
Marketing Plans That Work, Targeting Growth and Profitability

Malcolm H. B. McDonald, Warren J. Keegan, "Marketing Plans That Work, Targeting Growth and Profitability"
Publisher: Butterworth-Heinemann | 1997-07 | ISBN 0750698284 | PDF | 240 pages | 2 MB
Publisher: Butterworth-Heinemann | 1997-07 | ISBN 0750698284 | PDF | 240 pages | 2 MB
-Practical, step-by-step guide to marketing planning.
-Integrates useful parts of the marketing audit.
-Dynamic writing team of US professional and respected European marketing authority.
-Linked to EXMAR, a marketing plan software application.
For marketing managers and business executives concerned with profitability and sustained growth of their organizations, Marketing Plans provides a practical and insightful step-by-step guide on how to prepare and use a marketing plan. The whole process of marketing planning from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets is fully explained. There is also a section which provides a `this is how you do it' guide to devising your own marketing plan, combining the very best of current practice with the necessary theoretical background.
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